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	<title>Comments on: Bringing Sexyback (in the enterprise)</title>
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		<pubDate>Fri, 11 Jan 2008 23:35:35 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/11/bringing-sexyback-in-the-enterprise/#comment-14671</guid>
		<description>[...] traditional enteprise tools is that they don&#8217;t force a rigid, rule-based system on people. People are in control. &#8220;People understand control in a very serious way, and they know when they have it and when [...]</description>
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		<title>By: Doc Hanratty</title>
		<link>http://socialwrite.com/2007/12/11/bringing-sexyback-in-the-enterprise/comment-page-1/#comment-12278</link>
		<dc:creator>Doc Hanratty</dc:creator>
		<pubDate>Mon, 17 Dec 2007 21:12:08 +0000</pubDate>
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		<description>Enterprise software is designed and purchased for the benefit of the enterprise, not the individual user.  The enterprise leaders need to see that end-user control benefits the enterprise.  Most end users work from a &quot;what&#039;s in it for me&quot; mindset--will it make my job, my life, my pay better?  If the enterprise leaders can create incentives and cultural norms that encourage end users to ask &quot;what&#039;s in it for us&quot; then enterprise software will become more flexible and more delightful to the end users.</description>
		<content:encoded><![CDATA[<p>Enterprise software is designed and purchased for the benefit of the enterprise, not the individual user.  The enterprise leaders need to see that end-user control benefits the enterprise.  Most end users work from a &#8220;what&#8217;s in it for me&#8221; mindset&#8211;will it make my job, my life, my pay better?  If the enterprise leaders can create incentives and cultural norms that encourage end users to ask &#8220;what&#8217;s in it for us&#8221; then enterprise software will become more flexible and more delightful to the end users.</p>
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		<title>By: Jon Husband</title>
		<link>http://socialwrite.com/2007/12/11/bringing-sexyback-in-the-enterprise/comment-page-1/#comment-12198</link>
		<dc:creator>Jon Husband</dc:creator>
		<pubDate>Sun, 16 Dec 2007 19:20:31 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/11/bringing-sexyback-in-the-enterprise/#comment-12198</guid>
		<description>The gist of this post fits quite well, really, with the overall thrust of the KM / Enterprise social computing book I just finished writing (a significant revision of a 2004 edition that did not account for W 2.0 / social computing.  Title is &quot;Making Knowledge Work - the early impacts of Web 2.0&quot;, due to be published in january / february 08.

The users will demand that software they use is effective and easy, and enables exchange, conversation and collaboration.  The large enterprise systems will, by and large, still be necessary for tracking, aggregating and delivering capability for relatively static business processes.  They will wonder ... &quot;if I can do this kind of thing with a flick of a mouse in my out-of-work life and digital environment, why cannot I do something similar or essentially the same for work purposes ?&quot;

Of course, as we move more and more in=to a mass-customization-of everything world, the larger systems will need to become more flexible / more modular / something like that.  Look for the disruptions to end up offering the flexibility, responsiveness and ease of use.

Just an opinion.</description>
		<content:encoded><![CDATA[<p>The gist of this post fits quite well, really, with the overall thrust of the KM / Enterprise social computing book I just finished writing (a significant revision of a 2004 edition that did not account for W 2.0 / social computing.  Title is &#8220;Making Knowledge Work &#8211; the early impacts of Web 2.0&#8243;, due to be published in january / february 08.</p>
<p>The users will demand that software they use is effective and easy, and enables exchange, conversation and collaboration.  The large enterprise systems will, by and large, still be necessary for tracking, aggregating and delivering capability for relatively static business processes.  They will wonder &#8230; &#8220;if I can do this kind of thing with a flick of a mouse in my out-of-work life and digital environment, why cannot I do something similar or essentially the same for work purposes ?&#8221;</p>
<p>Of course, as we move more and more in=to a mass-customization-of everything world, the larger systems will need to become more flexible / more modular / something like that.  Look for the disruptions to end up offering the flexibility, responsiveness and ease of use.</p>
<p>Just an opinion.</p>
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