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	<title>Comments on: Enterprise 2.0: Where the f$#@ is my market?</title>
	<atom:link href="http://socialwrite.com/2007/12/20/where-the-f-is-my-market/feed/" rel="self" type="application/rss+xml" />
	<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/</link>
	<description>analysis, news and notes on an industry that doesn't really exist.</description>
	<pubDate>Fri, 16 May 2008 09:53:58 +0000</pubDate>
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		<title>By: VCReader &#187; Is &#34;Social Enterprise Software&#34; An Oxymoron?</title>
		<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-25642</link>
		<dc:creator>VCReader &#187; Is &#34;Social Enterprise Software&#34; An Oxymoron?</dc:creator>
		<pubDate>Thu, 08 May 2008 21:09:46 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-25642</guid>
		<description>[...] Where The F**ck Is The Enterprise 2.0 Market? [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Where The F**ck Is The Enterprise 2.0 Market? [&#8230;]</p>
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		<title>By: Onaswarm links for Tuesday, 6 May 2008 &#171; David&#8217;s Blog - What Did You Think?</title>
		<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-25641</link>
		<dc:creator>Onaswarm links for Tuesday, 6 May 2008 &#171; David&#8217;s Blog - What Did You Think?</dc:creator>
		<pubDate>Wed, 07 May 2008 10:08:59 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-25641</guid>
		<description>[...] socialwrite.com &#187; Blog Archive &#187; Enterprise 2.0: Where the f$#@ is my market?  #enterprise2.0 #sales [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] socialwrite.com &#187; Blog Archive &#187; Enterprise 2.0: Where the f$#@ is my market?  #enterprise2.0 #sales [&#8230;]</p>
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		<title>By: The FASTForward Blog &#187; Enterprise 2.0 is not Web 2.0 nor is it an Oxymoron: Enterprise 2.0 Blog: News, Coverage, and Commentary</title>
		<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-25639</link>
		<dc:creator>The FASTForward Blog &#187; Enterprise 2.0 is not Web 2.0 nor is it an Oxymoron: Enterprise 2.0 Blog: News, Coverage, and Commentary</dc:creator>
		<pubDate>Tue, 29 Apr 2008 20:47:01 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-25639</guid>
		<description>[...] last thing I would recommend is to go out pushing the enterprise 2.0 banner as a sales approach. As Jevon MacDonald rightly said, “Enterprise 2.0 budgets do not exist, except where some early adopters create [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] last thing I would recommend is to go out pushing the enterprise 2.0 banner as a sales approach. As Jevon MacDonald rightly said, “Enterprise 2.0 budgets do not exist, except where some early adopters create [&#8230;]</p>
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		<title>By: market umbrella</title>
		<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-25065</link>
		<dc:creator>market umbrella</dc:creator>
		<pubDate>Fri, 04 Apr 2008 17:03:49 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-25065</guid>
		<description>&lt;strong&gt;market umbrella...&lt;/strong&gt;

Well spoken. I have to research more on this as it is really vital info....</description>
		<content:encoded><![CDATA[<p><strong>market umbrella&#8230;</strong></p>
<p>Well spoken. I have to research more on this as it is really vital info&#8230;.</p>
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		<title>By: Malcolm Kass</title>
		<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-24763</link>
		<dc:creator>Malcolm Kass</dc:creator>
		<pubDate>Wed, 26 Mar 2008 18:22:41 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-24763</guid>
		<description>Its that "fuzziness" aspect is where I think the established software companies have a huge advantage over the startups. Every CEO will see the qualitative benefits, but calculating the $$$$$ benefit is insanely hard.  Without this, a decision maker at a company is going to feel more inclined to purchase a product for a proven commodity since the upside isn't calculable, but the downside (security) can have dramatic effects.</description>
		<content:encoded><![CDATA[<p>Its that &#8220;fuzziness&#8221; aspect is where I think the established software companies have a huge advantage over the startups. Every CEO will see the qualitative benefits, but calculating the $$$$$ benefit is insanely hard.  Without this, a decision maker at a company is going to feel more inclined to purchase a product for a proven commodity since the upside isn&#8217;t calculable, but the downside (security) can have dramatic effects.</p>
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		<title>By: Enterprise Mashups Get Serious</title>
		<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-22831</link>
		<dc:creator>Enterprise Mashups Get Serious</dc:creator>
		<pubDate>Fri, 14 Mar 2008 17:00:39 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-22831</guid>
		<description>[...] A side note: One of the things that&#8217;s interesting about Kapow, at least in terms of the E2.0 software vendor space is considered, is that they have a sound, and profitable business model. They make software that people want to buy and (at least according to them) sell lots of it. Maybe a market for E2.0 tools does exist. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] A side note: One of the things that&#8217;s interesting about Kapow, at least in terms of the E2.0 software vendor space is considered, is that they have a sound, and profitable business model. They make software that people want to buy and (at least according to them) sell lots of it. Maybe a market for E2.0 tools does exist. [&#8230;]</p>
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		<title>By: Enterpeise 2.0 deosn&#8217;t exist!</title>
		<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-19333</link>
		<dc:creator>Enterpeise 2.0 deosn&#8217;t exist!</dc:creator>
		<pubDate>Sun, 17 Feb 2008 03:12:54 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-19333</guid>
		<description>[...] have to agree with Jevon MacDonald concerning the non-existence of Enterprise 2.0.  I mean people are still defining Web 2 and we know it takes forever for the enterprise community [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] have to agree with Jevon MacDonald concerning the non-existence of Enterprise 2.0.  I mean people are still defining Web 2 and we know it takes forever for the enterprise community [&#8230;]</p>
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		<title>By: Who is the Leading Voice on Enterprise 2.0? &#171; ITSinsider</title>
		<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-18706</link>
		<dc:creator>Who is the Leading Voice on Enterprise 2.0? &#171; ITSinsider</dc:creator>
		<pubDate>Wed, 13 Feb 2008 13:27:19 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-18706</guid>
		<description>[...]  Jevon MacDonald and I have been chatting about thought leadership on Enterprise 2.0. The &#8220;un-market&#8221; is nearly 2 years old and several new voices have emerged. Niall Cook, who is now the [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;]  Jevon MacDonald and I have been chatting about thought leadership on Enterprise 2.0. The &#8220;un-market&#8221; is nearly 2 years old and several new voices have emerged. Niall Cook, who is now the [&#8230;]</p>
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		<title>By: Social Glass &#187; Blog Archive &#187; Is Anybody Making Money on E2.0?</title>
		<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-17697</link>
		<dc:creator>Social Glass &#187; Blog Archive &#187; Is Anybody Making Money on E2.0?</dc:creator>
		<pubDate>Wed, 06 Feb 2008 07:40:10 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-17697</guid>
		<description>[...] see it seems to me that profitability might help substantiate the market. It would mean that Enterprise 2.0 isn&#8217;t a theory or a term upheld by a bunch of jaded [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] see it seems to me that profitability might help substantiate the market. It would mean that Enterprise 2.0 isn&#8217;t a theory or a term upheld by a bunch of jaded [&#8230;]</p>
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		<title>By: The Dangers of One Size Fits all &#124; socialwrite.com</title>
		<link>http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-16514</link>
		<dc:creator>The Dangers of One Size Fits all &#124; socialwrite.com</dc:creator>
		<pubDate>Sun, 27 Jan 2008 20:40:20 +0000</pubDate>
		<guid isPermaLink="false">http://socialwrite.com/2007/12/20/where-the-f-is-my-market/#comment-16514</guid>
		<description>[...] got very little negative feedback on my post about the state of the &#8220;market for Enterprise 2.0 tools other than from a few marketers who were understandably [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] got very little negative feedback on my post about the state of the &#8220;market for Enterprise 2.0 tools other than from a few marketers who were understandably [&#8230;]</p>
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