For many people the positioning of Enterprise 2.0 as a cost reduction engine is not new. Complexity reduction, efficiency increases and fast response times have been the cornerstone of many Enterprise Social Software pitches in the last 5 years.
Enterprise software spending has recently crashed. Companies such as SAP, headquartered in Waldorf Germany, have recently issued earnings warnings, which illustrate how dramatically enterprise application spending has dipped in just a few weeks. These organizations can no doubt weather this storm, but with this shift, opportunity is found.