You Must Reach Out to Win in a Networked World

“We live in a networked work. Just as people celebrate when the EU expands or countries like Vietnam are admitted to the WTO, in an Enterprise 2.0 world, you win when each new node and each new connection is added to your company’s ecosystem.” – Rod is bang on. We call it “embrace and extend” at Firestoker and we are trying to build an ecosystem of both thought and functionality, the challenge is to make all of this integration feel accessible to the user.