4 years later: Blogging ROI

Forrester has released a blogging ROI paper,. 2 papers in fact, and only 300$ a piece.

Here is my blogging white paper:

5 Steps to finding Blog ROI

  1. Get a blog at WordPress.com
  2. Pick your best writer, or perhaps find your favorite intern.
  3. Use the 600$ you were going to expense on this report to have him/her write 6 posts.
  4. Sit back and think about whether it was worth it or not, and think about all you learned.
  5. Bonus: Write the blog posts yourself