Forrester has released a blogging ROI paper,. 2 papers in fact, and only 300$ a piece.
Here is my blogging white paper:
5 Steps to finding Blog ROI
- Get a blog at WordPress.com
- Pick your best writer, or perhaps find your favorite intern.
- Use the 600$ you were going to expense on this report to have him/her write 6 posts.
- Sit back and think about whether it was worth it or not, and think about all you learned.
- Bonus: Write the blog posts yourself