Full of Enterprise 2.0 Questions

The word “Enterprise 2.0” has been bouncing around in my brain lately and making a big thud every time it hits the side of my skull.

I have been doing a lot of blogging lately about all of my smart ass answers to some of the issues and ideas around Enterprise 2.0 (aka Enterprise Social Computing).

So, here are my questions that I don’t have answers to, but I am pretty confident that some of you have good answers for me.

* Is there any conversation about marketing that is relevant to Enterprise 2.0?

* If an IT administrator falls in the woods, but nobody is around, did the IT administrator still fall?

* If an old enterprise vendor starts calling themselves Enterprise 2.0, but haven’t changed their software in any significant way, are they still then Enterprise 2.0?

* Does Andrew McAfee, Sloan Management or Harvard Business School own a copyright/TM on the term Enterprise 2.0?

* Is finding a better way to do old things something new in itself?

* Who gets fired? (Somebody always gets fired, even if that means a “lateral move”)

* Is it possible to go halfway towards Enterprise 2.0? Would employees understand if their employer told them that Governance was still King?

* Is it possible that Innovation isn’t good enough? How do you go beyond that?

To be honest, I have my own opinions about all these questions, and I am a little disappointed that I don’t have a better set of sarcastic questions to throw in.

2 thoughts on “Full of Enterprise 2.0 Questions

  1. Hi Jevon,

    On “Who gets fired?”…

    Those that have previously hidden in the shadows of the corporation but really have nothing to offer. Why now? Because Enterprise 2.0 is inclusive & collaborative. Those that have little to offer will stand out more then ever before. Although he used it in a different context, I like Don Tapscott’s quotation from The Naked Corporation…

    “If you have to be naked, you had better be buff.”

  2. Jevon,

    Unfortunately, in the context of Enterprise 2.0, I don’t think that Innovation is good enough – primarily because of the “Enterprise” part. Large companies are typically quite conservative in their behaviour, and while they may preach innovation, agility, etc. (and some of them may even mean it) I honestly believe that they see innovation as a high-risk approach. I think that the starting point has to be the company culture. If the corporate culture can be changed to embrace open collaboration and sharing of information without being driven “top-down” then maybe innovation will be seen as something to be encouraged, rather than mitigated.

Comments are closed.