We Westerners are generally very proud of our current business practices. We institutionalize them in processes, and we praise them in business schools for their tenacity and efficient use of capital.
Evidence is mounting however, that our drive toward mass production, mass consumption and expansion are quickly coming under fire from enviromental factors and some of the early results of globalization efforts among others.
Do modern organizations do the most effcient job of creating value?
This is all a touchy subject for professors, CEOs and investors, so I do tread carefully.
The modern organizational chart is a sort of analogue for many of the issues organizations are coming up against. Let’s quickly explore a few:
Getting a Message out
“viral marketing”, “attention”, and concepts like “peer to peer marketing” are great examples of new concepts being retrofitted on to old ideas.
It is time to question our assumptions again.
- * Do industrial models work for a new network-based economy that is emerging (the same one that has completely changed the lives of your children already)?
- * Do capital markets really drive the most efficiency possible, or do they reward the most heavily structured effciency?
- * Has the current market-driven model ignored it’s most significant inputs and outputs (enviromental, psychological, personal)?
- * Has the Corporation had too many restrictions placed on it by the market?
- * Has the significance of actual agency costs been hidden from view?