Stowe Boyd is getting behind Social Business as a way of looking at more than just IT and cool technologies to solve business problems.
Enterprise 2.0, on the other hand, does not have the same coherence. Perhaps this is because so many of the principles of Web 2.0 are blunted by the command-and-control needs of the enterprise. You cannot state that Enterprise 2.0 is Web 2.0 for the enterprise because much of what defines Web 2.0 does not easily translate to the enterprise context.
In particular, Web 2.0 as a phenomenon is strongly tied to social tools — social networking, social media, and so on — in which the individual is primary, and asymmetric networks of relationships with other individuals form the principal mechanism for connection and information flow. However, this does not gibe with the enterprise obsession with groups: where the rights and responsibilities of individuals are derived from group membership, and these rights are granted by the enterprise.
an my friend Euan is also putting his shoulder behind it
Why do I believe this? Because I believe there is a fundamental change in how we do business heading our way. Driven by the networked communication tools flourishing on the web, tools like YouTube, Facebook and Twitter, not only how we communicate with those who benefit from our services but also how we organise ourselves to produce them will be changed forever.
What I believe is happening, as more of our society becomes more connected and computing power and bandwidth become pervasive, is the equivalent of the advent of the printing press.
What is exciting here is that we are seeing a resurgence of optimism and idealism about the future, but it is coupled with a practical framework for achieving change.
Enterprise 2.0 is still a powerful concept, and it is a discipline that will grow and mature. Much like Social Media Marketing, Enterprise 2.0 is a much needed point solution in a larger problem. When applied properly and at the right time, it can play a significant role in organizational transformation.
Back in April I wrote a post that attempted to bring some clarity to the role of Enterprise 2.0 in a Social Business world, and I think that post is more relevant now than ever.